Victim Outreach Campaign
The Victim Outreach Campaign was created to reach individuals affected by human trafficking and to offer resources and support.
Designed by Lafayette-based artist Denise Gallagher, the campaign showcases artwork created by youth survivors. Each piece reflects their individual dreams, interests, and stories of adversity. Together, the artworks converge to form a vibrant tapestry of resilience and hope.
The campaign materials address sex trafficking and labor trafficking experiences and are available in English, Spanish, and Vietnamese. They include 8.5 x 11 flyers, posters, and a 4×6 outreach postcard. We encourage agencies and companies to display and distribute these posters widely throughout their networks.
About the Campaign
Our campaign seeks to be survivor-centered, trauma-informed, strength-based, and culturally relevant.
Survivor-centered
Survivor consultants informed the messaging and vision of the materials, while youth survivors created the artwork! The campaign was created to target victims/survivors of human trafficking and other intersectional forms of abuse.
Trauma-informed
The materials showcase empowering, hopeful imagery. This approach aligns with trauma-informed care principles, which avoid re-traumatizing individuals. It helps survivors feel respected and understood, rather than defined by their trauma.
Strength-based
The artwork and colors focus on survivors’ strengths, resilience, and capabilities, empowering them to take control of their healing journey. This fosters a sense of autonomy and confidence, shifting the narrative from victimhood to agency.
Culturally relevant
A Louisiana artist designed the campaign materials. Featured in the artwork are subtle nods to Louisiana culture (music, trumpet, coastline, agriculture, aquaculture). The materials also target typologies of trafficking that are prevalent in Louisiana.
Our call to action: Text ‘HELP’ to BeFree (233733) or scan to learn about your rights. While some individuals may seek immediate assistance, others may want to explore their options or better understand their situation. The QR code featured on the material links to a landing page, which connects people facing abuse or human trafficking to supportive resources and hotlines.
